One of the main reasons why people fail in the MLM and network marketing industry is because they are left on their own and don’t have a system to build and grow their business. It is essential to keep in mind that the most successful business models rest upon very strong systems.

In the network marketing industry, you can have the best product in the world, along with the best compensation plan, if you don’t have a system to market your product efficiently, you will never make a dime. And that’s actually why 95% of network marketers make no more than $10 a week.

Now there are many different systems out there and everyone of them claims to be the best. So how do you choose and what are the criteria you should look for in a good MLM lead generation and marketing system?

First, it is important to understand that there are 3 basic principles behind a MLM lead and marketing system that top earners follow to build their businesses online. And the right system for your MLM business must enable you to apply these 3 principles:

1. Build your own list of targeted prospects: marketing a replicated website will never work out for you because you would not be branding yourself and you would be building someone else’s list. The lead generation system that you use must allow you to generate your own leads through proper marketing strategies.

2. Build a relationship with that list: you do business with people and people will only buy from you if they like you and trust you. That’s why it is essential to build a relationship with your list. This is usually possible if the system you use has integrated autoresponder series. This way you can give your list access to free marketing training, tips, so that you provide people value and have them like and trust you.

3. Monetize your list: the system should enable you to make money through different good affiliate programs, so that you can start making money off the 95% of networkers who will say no to your MLM business by giving them what they want…the principle behind this is that your long-term money is in your list.

So when you do your research and are evaluating different systems, you should ask yourself those 4 questions and the answer to each one of them should be positive:

- Is this system CUSTOMIZABLE? You must be able to design your own personalized capture pages, this without having any particular technical skills. The customization enables you to brand yourself as the leader people want to follow and generate your own leads.

- Is this system AUTOMATED? The system should feature built-in sales pages, email autoresponder series, as well as tracking and split testing technology. The automation will save you valuable time.

- Is the system EASY TO USE? You should have access to a comprehensive library of video and audio tutorials to set up the system, as well as technical support for your system. This way, you don’t have to take care of technical issues.

- Does the system include a hands-on MARKETING TRAINING? Make sure the system you choose features a complete marketing training center, with weekly live and recorded training sessions and webinars. It is best when the weekly training sessions are done by top producers willing to share their success secrets with you. This way, you can have access to cutting-edge marketing techniques and you learn how to market the way all industry leaders do.