The MLM industry is currently operating a big shift and we hear a lot about attraction marketing and how you should apply it to your MLM business in the internet age.
What is it actually and what is the difference between attraction marketing and other forms of marketing?
Attraction marketing is a marketing strategy designed to attract prospects and turn them into buyers, without having to sell them on a product or service. The focus is on creating interpersonal relationships and building trust. Think of your favorite garment store; you would hate being chased after by the salesperson, you want to have a good shopping experience, you want to make your own decision, and the salesperson is here only to answer your questions and help you. And if your experience is good, maybe you don’t buy today, but you will be attracted by the store, and you will come back.
Now, start thinking what happens if we apply this to MLM.
The traditional marketing and advertising techniques in MLM start with prospecting, cold calling, talking to family and friends, as well as buying leads. With these methods, you have to pitch your product or business opportunity, you must convince your prospects, and you might have a hard time overcoming their objections, because most people hate being sold and the more they are sold the more resistance they will develop. This is probably why so many people are struggling and why the failure rate in the MLM industry is still so high.
What you want to do is attract prospects to you by thinking and acting as a leader and not as a salesperson. This does not mean that sales is eliminated from the process, but the difference with common MLM techniques is that your prospect is pre-sold because you did not chase after him but he was attracted to you instead.
MLM attraction marketing is all about attracting qualified MLM leads and prospects by making their experience with you enjoyable, by branding yourself, by positioning yourself as a leader, by listening to your prospects and offering solutions to their concerns, by establishing a relationship and building trust with them, and empowering them to do the same.
Attraction marketing is actually a very up-to-date, professional, still natural and fun way to grow a home based MLM business. Of course, it takes time and education to make it work. You need to have access to a solid MLM system and a good training to support your efforts. There are a lot of resources on MLM attraction marketing, you can learn strategies with online videos, blogs, training programs.
Attraction marketing is highly powerful and you will be in a position to achieve great results, building your own list and growing your downline. You will also be amazed how many quality people you will attract to do business with you.
Go To The Full Article on MLM Attraction marketing.
In order to attract interested prospects into one’s MLM business, one needs to mass target them. Having a website or a blog through which one can train and educate one’s prospects with articles the internet as well as communicate with them via video, can also help in many ways.
Good point, yes education is absolutely critical and content marketing is great to attract quality prospects to you.