What is attraction network marketing?

It is a powerful strategy based on attracting people to you instead of chasing after them. It is based on networking. Many people contend business networking is a more cost-effective method for lead generation and sales than advertising or public relations efforts, because it is a low-cost activity that involves more personal commitment than money.

Now, most people don’t really know how to network because they have been taught to pitch their product or business opportunity. Networking is primarily meeting like-minded people with common interests; it is about building interpersonal relationships. People in a relationship tend to influence each other, share their thoughts and feelings, and engage in activities together. Because of this interdependence, most things that change or impact one member of the relationship will have some level of impact on the other member. A successful relationship is when you give before you take, and it is built over time.

Attraction network marketing is about providing value to others, establishing a true relationship with your prospects, and this might take some time. It is the first step for creating a customer or a business partner.

For more details see this article on MLM attraction marketing.

Why and how will you benefit from using this strategy?

Using attraction marketing will allow you to brand yourself as a leader and to establish trust and credibility with your prospects. You will be able to give them exactly what they are looking for, to generate more qualified leads, convert them better and thus make more sales.

Your business will also be more profitable because your advertising and marketing costs to acquire new customers or prospects who join your business will often be much lower than with traditional marketing techniques.

How can you apply attraction network marketing to your business?

Many marketers get stuck and are never able to take their businesses to the next level and achieve the results they are looking for. The reason is because they fail to master the skills of online marketing. If you are looking to master attraction network marketing here are 3 basic principles you should apply.

#1 Focus

There are a lot of marketing techniques available and it can be overwhelming, but be aware that you cannot master everything. Diluting your efforts will only lead you to fail. Pick one strategy, stick to it until you master it and can teach it to others. This is how you will stand from the crowd and position yourself as someone of value in the eyes of your prospects and your peers.

#2 Learn To Provide Value

Providing value to your prospects means giving them the information that will help them solve their problems and build their business. Your first step will be to do some market research in order to target your market and know your prospects. Your second step will be to think about what kind of information you can provide them in order to appear valuable to them. Then, you need to have your own attraction marketing blueprint and use the right attraction marketing system.

#3 Don’t Quit

Attraction network marketing is about positioning yourself as an authority and provide value to others. It takes time and as any other skills you are not going to master it overnight. Often, if you are just getting started, it might take several months before you sign up your first prospect to your business opportunity. What matters is developing a positive mindset and being persistent.

Understanding, learning and applying attraction network marketing will allow you to take your business to the next level and really achieve massive success in the network marketing industry.

First of all, there are 3 main principles to keep in mind when creating your blueprint; make sure you respect them and you will be successful in attracting people to you:

-         never ever pitch your business opportunity on the first contact (it would be like asking to get married on the first date…not a great idea indeed)

-         First give before you can expect to receive, if your goal is to achieve long-term success.

-         Establish deep and interpersonal relationships between you and your prospects.

Then, the first step for your attraction marketing blueprint is to know your market and identify what are the most common frustrations of your target market. It is critical for you to determine what type of people you want to attract to do business with you.

The second step is to define how you are going to position yourself and bring appropriate solutions to your prospects’ problems. You need to offer support in the areas less obvious than what everyone else does, create your own area of expertise. Developing a magnetic personality is easier than you think when you take the dollar sign off your forehead and start to truly focus on helping people and make it your primary goal to alleviate their pains.

The third step is to take action and implement what you learn in order to build credibility and trust. There are a lot of useful resources you can get inspiration from, among them Brad Weinman’s Attraction Marketing Blueprint™ e-book, a step-by-step guide to help you maximize your growth and profits in your online business, and for more advanced marketing strategies, Mike Dillard’s MLM Traffic Formula 2.0, that should help you define your exact and personalized attraction marketing blueprint.

There are a lot of different systems on the market, so you need to know how to make a choice and what are the criteria you should look for. I wrote another post, How To Choose The Right MLM Lead Generation And Marketing System For Your Business, where I discuss the 3 basic principles behind an attraction marketing system and the 4 questions you should ask yourself when evaluating such a system.

The purpose of the present post is to focus on doing a short review of 3 of the most well-known MLM attraction marketing systems, and help you in the process of making an informed decision.

• Renegade Network Marketer by Ann Sieg

This attraction marketing system is about avoiding the common mistakes that network marketers make and that causes them to fail. It is about un-learning all the outdated methods such as cold calling or pitching your product or company to family and friends, and instead learning cutting-edge techniques and strategies top marketers are using to build their MLM businesses. It is about positioning yourself in order to attract prospects to you.

The system offers a training program with a step-by-step blueprint that shows you how to setup a marketing pipeline that feeds you and your organization with a constant flow of qualified prospects.

The foundation of the system is a 143 page in-depth, how-to manual that details the exact formula Ann Sieg used to build her downline in her primary business and profit from multiple streams of income.

• 7 Figure Networker by Jonathan Budd

The system is based on the idea that there are 3 reasons why people achieve success: Technology, Systems, and Training ; and there are 3 steps that every top marketer are following to build their business: Lead Generation, Personal Branding, and a Self-funded proposal.

The core of the 7 Figure Networker system is marketing and lead generation, and the system enables you to build your own list of prospects, brand yourself, make money from multiple income streams, and establish interpersonal relationships within a community of networkers and MLM business owners.

7 Figure Networker is a built-in system you can plug into, and you will learn how to market online through video tutorials, as well as weekly trainings and masterminds.

• MLM Lead System Pro by Norbert Orlewicz and Brian Fanale

This is a fully branded, customizable, lead generation and attraction marketing system that combines attraction marketing, affiliate marketing, cashflow programs and traditional MLM.

MLM Lead System Pro will allow you to target the right prospects, to really customize your landing pages to make them unique and stand out in the market place, to brand you as the leader, build your list, and include sales funnels to create multiple sources of income.

It is also a built-in system you can plug into, with a focus on education: you will learn how to market online through video tutorials and recorded webinars as well as weekly webinars from industry top earners and marketing experts.

All 3 systems are bringing a lot of value to the MLM industry and enable network marketers to get massive results. They are similarly priced and all three give you the possibility of test driving them, so make sure you do.

What is it actually and what is the difference between attraction marketing and other forms of marketing?

Attraction marketing is a marketing strategy designed to attract prospects and turn them into buyers, without having to sell them on a product or service. The focus is on creating interpersonal relationships and building trust. Think of your favorite garment store; you would hate being chased after by the salesperson, you want to have a good shopping experience, you want to make your own decision, and the salesperson is here only to answer your questions and help you. And if your experience is good, maybe you don’t buy today, but you will be attracted by the store, and you will come back.

Now, start thinking what happens if we apply this to MLM.

The traditional marketing and advertising techniques in MLM start with prospecting, cold calling, talking to family and friends, as well as buying leads. With these methods, you have to pitch your product or business opportunity, you must convince your prospects, and you might have a hard time overcoming their objections, because most people hate being sold and the more they are sold the more resistance they will develop. This is probably why so many people are struggling and why the failure rate in the MLM industry is still so high.

What you want to do is attract prospects to you by thinking and acting as a leader and not as a salesperson. This does not mean that sales is eliminated from the process, but the difference with common MLM techniques is that your prospect is pre-sold because you did not chase after him but he was attracted to you instead.

MLM attraction marketing is all about attracting qualified MLM leads and prospects by making their experience with you enjoyable, by branding yourself, by positioning yourself as a leader, by listening to your prospects and offering solutions to their concerns, by establishing a relationship and building trust with them, and empowering them to do the same.

Attraction marketing is actually a very up-to-date, professional, still natural and fun way to grow a home based MLM business. Of course, it takes time and education to make it work. You need to have access to a solid MLM system and a good training to support your efforts. There are a lot of resources on MLM attraction marketing, you can learn strategies with online videos, blogs, training programs.

Attraction marketing is highly powerful and you will be in a position to achieve great results, building your own list and growing your downline. You will also be amazed how many quality people you will attract to do business with you.

Go To The Full Article on MLM Attraction marketing.