Do you belong to the 98% of network marketers who are trying to attract people with no experience to their business? Are you experiencing poor results and a high attrition rate in your organization?

One of the most common mistakes made in network marketing is to try to target everyone. Very often you might hear that “Everyone is a prospect”, but this could not be further from the truth. What happens when you try to target too wide of an audience with your network marketing strategies? Well, no one really feels that they are special, that you connect with them or that they can connect with your product or service, and that you are answering their questions and addressing their specific concerns. Moreover, you will lose your focus because it is impossible to have one central focus when targeting a wide range of people.

Go watch this video first: How to get qualified, targeted MLM Leads & Prospects

Your market is the target at which you aim all your marketing efforts. The market you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market, the more precisely you can develop your marketing strategy.

What you should definitely NOT do:

- targeting friends & family: they are NOT targeted prospects, they do not care about your business opportunity, they have no prior marketing experience and you are basically loosing your time.

- prospecting complete strangers: they are not looking to start their own business, and if they are open to the idea, chances are they are actually only looking for a J.O.B.!

What do you have to do then?

You really need a more targeted niche of people with which to work on. When you know what your target market is, you will be able to get into their minds, think the way that they think and you will know how to properly market to them. You will know how to answer their main question: “what’s in it for me?”.

Your #1 target market includes 2 groups of people:

1. Current network marketers, already involved in another opportunity. They are either having success, which is good for you because if they join you they can be successful within your team, or they are struggling to make money, and you have a solution for them: they can use your system to learn how to market and build their business.

2. Former network marketers who want to come back to the industry

Your #2 target market includes people actively seeking information about getting started in the industry: you have a solution for them: they can join your business, be mentored by you and use your system to learn how to market and build their business.

When you approach this target market, keep in mind that anyone who has shown an interest in a home-based business opportunity has one burning question: “what’s in it for me?”. People are not asking themselves if your product or your business opportunity is great, they are asking themselves how it can benefit them, what they can get from it. I think we actually always make our decisions on this basis, and different people will be seeking different benefits.

This is a very important point that you need to understand about marketing to people who want to start their business; you are not trying to sell your business opportunity and convince your prospect of how great it is. Instead, what you want to do is answering the questions of your prospects, meet their needs and show them that your business opportunity can benefit them in some way. Again, you must show them what’s in it for them.

Then, ask yourself this question: are the marketing and prospecting methods you are currently using the best, the most professional and the most effective they can be in order to bring your target market into your business?

Is everything you do in your lead generation focused on showing prospects how it can benefit them and how it is going to work for them?

When you take these proper steps and formulate a marketing strategy that is centered on your target market, you will be successful. You will see that your prospects are people who are actually interested in your business opportunity and you will make more sales and higher profits.