Google and the other search engines out there are in business, they have customers. But their customers are not Google Adwords or Yahoo Search Marketing advertisers…so what’s Google’s business?

Their customers are the people who are searching. And their product is the quality of their search results. Their mission is to provide a good user experience. If the results they provide for a given keywords are crap, the customer is not happy and in the long run the search engine is out of business.

That is why Google is putting so much emphasis on Relevance and quality Content.

So, as an internet marketer, help them make their product better, and they’ll love you.

Search engines use computer programs called spiders to go out and put it in their database. Then when someone is searching, another program decides whether your site or a site with a similar theme is more relevant.

You must honestly convince each eearch engine that you are the most relevant (at least in the Top 10 search results, preferably in the Top 3) for the keywords that you target.

You can try to trick the search engines, and many people do, but if you trick the engines your success won’t last long. Tricks hurt a search engine’s product instead of helping it.

Help the searcher — your potential visitor and your merchant’s potential customer. Solve his problem. Help him find what he’s searching for. By doing this you add value to the search engine’s product.

Use this approach and you will never have to worry about Google again.

And this means…

• No multiple domains, hidden inter-linking, etc.
• No off-target keywords to suck in untargeted customers.
• No tricks in comment tags or invisible links.
• No 8 versions of the same site, one for each major engine.

Keep your focus on creating a website which scores well with most of the engines for most of your keywords.  Write your page for the searcher – the search engine’s customer, first and foremost.